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  • Writer's pictureIva Peric

Emma Chamberlain is Expiring

Emma Chamberlain is a YouTuber who gained popularity in 2019 with her popular "clean girl" style, her humor, and her honesty on the internet; however, recently, there has been a lot of speculation around Emma Chamberlain's podcast because of her lack of a college degree.

Chamberlain has a podcast that creates and uploads new episodes every week. This podcast is not marketed to be informational or educational; she is just a girl who is giving her views and opinions on a multitude of things, some of which are current events.

As of late, TikTok has switched from supporting Emma to now using her education as ammo as to why she is "stupid." Since the beginning, Chamberlain has used deprecating humor about herself and the world; it is an important part of her humor and the image she has created for herself on the internet, and this is still part of her content now, except our society has changed the way we view her.

Parasocial relationships are one-sided relationships with people who do not share a mutual understanding of each other; think of celebrities or book characters—a one-sided appreciation. Part of Chamberlain's success is this parasocial society that she has created with people online. Fans are connected to her, but this stigma around her knowledge and her podcast is slowly making her lose the community she has built, and now more and more people are unsubscribing and not listening to her content anymore.

When influencers depend on regular people to keep them afloat, it is not uncommon that these same people change the media that they watch and no longer find the same media stimulating. This seems to be the case with Chamberlain's content. Since the internet is ever-changing, I do not doubt that she will stay very popular, whether that be love or hate, because of the fact that she has created such a large following. Not only is she a YouTuber, but she is a model, has merchandise, and has her own coffee brand, Chamberlain Coffee.

Moments like these where the internet switches up are not uncommon; now it's a waiting game for who will be next.

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